A multi-disciplinary organisation at the intersection of technology and sustainability — integrating AI, digital transformation and sustainability services so UAE, Saudi Arabia, GCC and international enterprises grow responsibly while staying future-ready.
That is the philosophy of Maksim Barziankou, CEO of BARZ Group UAE — a multidisciplinary group that combines sustainability advisory with intelligent software to help businesses grow responsibly. In line with UAE Vision 2030 and Net Zero 2050, the platform needed a home that treats compliance as a priority, and Masdar City Free Zone offered exactly that, together with a community of like-minded companies.
Featured by Masdar City Free Zone · Source: Masdar City Free Zone, LinkedIn · July 2026
To empower organisations to achieve measurable environmental and social impact through technology, data and sustainable innovation — turning compliance obligations into competitive, financial advantage.
To lead a new era of responsible growth — where sustainability and business intelligence work hand in hand to create real, lasting progress across the UAE, the GCC and beyond.
One accountable partner. We assess, strategise, implement and report — combining advisory, training and our METRIQOm® platform so every engagement ends in defensible, audit-ready outcomes.
We do what is right, transparently.
Technology applied where it creates leverage.
Your goals, owned as our own.
Clear evidence, clear reporting.
Capability that outlasts the engagement.
20 years of business and technology experience, including 14 years in the UAE and the Gulf. Expertise spans ESG, circular economy, technology, compliance and sustainable impact.
“I saw how fragmented services slowed progress in the UAE. That’s why BARZ is built as a unified partner — combining strategy, technology and execution to turn visions into reality.”
Two decades across strategy, technology, ESG and compliance — the driving force behind BARZ Group.
hover ›9+ years in digital transformation & AI. PG Certificate in Data Analytics, Purdue. AWS architecture & DevOps.
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6 years in environment & HSE across European municipalities. MSc Environmental & Health Protection — turns regulations into practical, structured solutions.
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Helwan University. 22+ years in sports development; ran FC Barcelona & Juventus academies in the ME. Drives sustainability initiatives.
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Drives METRIQOm® growth across the UAE & GCC. Turns complex compliance and sustainability needs into clear, bankable commercial value.
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From assessment to measurable impact — one accountable partner.
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